Skip to content

Yellows pull out ahead of the rest

1 month ago Fri 18th Oct 2019

 David Squire and Fiona Harwood, centre, from Yellow Buses, accept the Gold award in the Innovation category at the Dorset Tourism Awards from sponsors NatWest.

Yellow Buses has triumphed at the prestigious Dorset Tourism Awards by winning the ‘innovation’ category.

The Bournemouth-based operator took the ‘gold’ award ahead of second-placed Christmas Tree Wonderland festival – a project it was also involved with.

Yellows’ managing director David Squire, who led a management buyout of the company from its French owners in July, said it was a team effort.

Judges were particularly impressed by the tech innovation across the Yellows’ fleet that includes wi-fi, USB charging points and contactless payment.

The revamped town centre Travel Shop that enables passengers to search for places to visit and learn how to get there, and has screens showing where buses are in real time, also played a major part in the win.

The improved network, newly branded routes and re-introduction of the Open Toppers were further elements that made an impression on the judging panel.

David Squire said: “It was tremendous to win and it is down to a huge effort from all out staff.

“We have an extremely dedicated team who are committed to making a positive difference to our passengers, whether they travel with us regularly or when they are here on holiday.

“Investment has been key to our improved services and although we are more than a century old innovation is key to our future.”

Live Departures
Favourites

Add favourites by selecting the star on a stop's departure board

Routes & Maps
Favourites

Add favourites by selecting the star on a timetable

Latest News
Yellows top of the tree in Christmas Wonderland
3 days ago Mon 18th Nov 2019
Yellow Buses is helping tens of thousands of people enjoy the magical spectacle of one of Britain's top Christmas attractions.
Yellows welcome new finance chief aboard
5 days ago Sat 16th Nov 2019
Yellow Buses has appointed a highly experienced new Financial Director.
Yellows turn 21
6 days ago Fri 15th Nov 2019
Yellow Buses has introduced a new bus linking Christchurch with Somerford, Burton and Bransgore.
Information Update – Real Time Information at roadside and on the app
1 week ago Tue 12th Nov 2019
The contract between a company called Trapeze and BCP Council was not renewed as...