Yellows scoop tourism award
8 months ago
Yellow Buses has been honoured at the prestigious South West England Tourism Excellence Awards.
Bournemouth’s locally-owned bus company scooped a bronze medal in the Tourism Innovation category.
Yellows were the only bus company in the whole south-west region to be an award-winner.
Managing Director David Squire collected the award at a glittering ceremony held in historic Exeter Cathedral.
He said: “This award is very much for the whole Yellow Buses family. I am really proud of my team for delivering exceptional service day in, day out.
“Innovation is at the heart of our business – we continue to constantly modernise in order to provide customers with the best possible bus services.”
David added: “This award is testament to our dedicated and hard-working team who pull out all the stops every day to ensure we remain at the forefront of our industry.”
Yellows impressed the judges with a range of technical innovations, including free wi-fi, USB charging points and contactless payment.
The improved town centre Travel Shop with screens showing real-time bus movements and an easy-to-use facility for customers to search for attractions to visit and how to reach them was included in the entry.
Also playing a major part in Yellows’ success was an improved network, newly branded routes and the re-introduction of the hugely successful Open Toppers.
Yellow Buses qualified for the SW England Tourism Excellence Awards after triumphing in the Dorset Tourism Awards.
The awards attracted a record 773 entries this year and 107 awards were presented at the annual celebration of the area’s tourism excellence.
Yellow Buses was acquired by its management team – David Squire, Managing Director; Simon Newport, Commercial Director and Phil Pannell, Service Delivery Director – from RATP Dev in a management buyout in July 2019 for an undisclosed sum.